> ## Documentation Index
> Fetch the complete documentation index at: https://docs.allyy.io/llms.txt
> Use this file to discover all available pages before exploring further.

# TM conversion

> Once we reach them, will they accept the offer?

Predicts, for supporters we actually reach by phone, how likely they are to say yes — so agent time goes to the most convertible.

**What it predicts** — The probability of a positive outcome (a yes) *given the person is reached*.

**Who it scores** — Only reached contacts. Calls that never connect are deliberately left out, so the model learns the conversation, not the pick-up.

**The decision it drives** — Prioritise which reachable supporters get a call, and match your strongest agents or best offer to the most convertible.

**Worked example** — Among reachable supporters, the model flags the top third by conversion likelihood. The team calls those first with the premium ask, and overall pledge rate per hour rises.

**What good looks like** — A higher yes-rate on the calls you choose to make.

<Tip>
  **Pairs well with [TM reachability](/models/tm-reachability)** — reachability builds the call order; conversion prioritises within it.
</Tip>

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