The data Allyy uses, in fundraising terms — and how to share it
These are the data types Allyy typically uses to model your supporters and predict who to contact, when, and for how much. Each maps onto one of the four entities in the Allyy data model, though familiarity with that model is not required to prepare your data.
You can connect your data in its existing format and structure. The data-mapping step links your fields to the Allyy data model, so you do not need to restructure your data beforehand. More history and greater detail about your donors and their interactions generally improve prediction accuracy, as the models determine for themselves which data points are relevant.
Your communication history — what you sent each contact and, where you have it, how they reacted. Include as much detail as you have.For direct mail, SMS/WhatsApp and email, the table usually records the send-out only; the donation itself is found in your payment history (section 3). For telemarketing, the outcome is often stored alongside the call as a response code.Direct Mail — ContactId, Campaign, Send-out timestamp
Additional fields — payment method, transaction ID, etc. — are welcome
Donations often live in more than one place — one-off donations, responses to mailings, and recurring-donation charges. Include all of them so none is missed; this is the single most important input for accurate models.
