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Predicts which supporters are about to climb into your mid-value segment — so you can build an upgrade pipeline from the base you already have. What it predicts — For supporters not already at mid-value level, the probability their giving over the next window rises past your mid-value threshold. Who it scores — Contacts below the mid-value threshold today. Existing mid and major donors are excluded, because the goal is to find who’s about to climb. The decision it drives — Build an upgrade pipeline: move the best prospects into a higher-touch, mid-value stewardship journey. Worked example — From the standard-value base, the model flags a few hundred supporters with rising potential. A relationship fundraiser gives them a personalised journey, and a healthy share cross the mid-value line within the year. What good looks like — A steady flow of new mid-value donors from your existing base, where small movements shift a lot of income.
Pairs well with lifetime value — prioritise upgrade effort by long-term worth.

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